Currently building
Bagged
Stage
Pre-launch
Focus
Creator-brand partnerships
Approach
Building in public
About
George Stanley is a Kenyan technologist and builder focused on creating practical software products that solve real problems.
He is the founder and CEO of Bagged, a creator-focused platform being built to help creators understand the real value and terms behind brand partnerships.
Bagged started from a simple observation: a brand deal is rarely just the number written in the offer. Deliverables, usage rights, exclusivity, advertising rights, timelines, and other terms can significantly change the value of an agreement.
George is building Bagged around that problem, combining software, AI, and creator-focused product design to make brand deals easier to understand and negotiate.
He is building Bagged publicly and using feedback from creators to shape the product before launch.
What I'm Building
Bagged is being built for creators who want to understand the deals they're being offered — not just the number attached to them.
Instead of treating a brand deal as a single price, Bagged looks at the bigger picture: deliverables, usage rights, exclusivity, advertising, and the value a creator is giving a brand.
The goal is simple: give creators better information before they say yes.
Why I Started Bagged
Creators are increasingly becoming businesses of their own, but the tools available to them haven't always caught up.
A creator can build an audience, produce content, negotiate with brands, and manage partnerships — often without having the same information or tools available to the companies they're negotiating with.
Bagged is my attempt to close some of that gap.
Founder Stats
- Building
- Bagged — Founder & CEO
- Focus
- Creator economy, AI, Product, Software
- Based in
- Kenya
- Status
- Building in public